De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings - India's leading B2B gem and jewellery magazine
Top engagement ring designers: international edition | The Jewellery Editor
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
How Americans Learned to Love Diamonds - The New York Times
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
Lightbox Engagement Rings Are De Beers' Biggest Gamble Yet - JCK
Forevermark Journey Three Stone Diamond Ring | Knar Jewellery
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring | The Drum
The short history of the diamond engagement ring
How Diamonds Became The Rock Of Love — NoLie Communications
DB Classic oval-shaped diamond ring | De Beers UK
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
De Beers' History | Engagement Ring Origins - BAUNAT
De Beers, a diamond is eternal - NOW Village
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
The most brilliant advertising campaign of all time – VISIT THE
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
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The History of Engagement Rings
MAKING HISTORY: De Beers will sell diamonds made in a lab
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
A Diamond Is Forever' Is Back Again, Backed by $20M | National Jeweler
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
Case Study – Diamond's Demise – Principles of Microeconomics
