A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
The short history of the diamond engagement ring
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
How Americans Learned to Love Diamonds - The New York Times
With Grandma's Ring, I Thee Wed' - The New York Times
DeBeers Latest Engagement Ring Collection Comes From Ten Contemporary Jewelry Designers | Vogue
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
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The History of Engagement Rings
De Beers, a diamond is eternal - NOW Village
New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor
The Origin of Wedding Rings: Ancient Tradition or Marketing Invention? - GIA 4Cs
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De Beers Right Hand Ring Campaign
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy – Feedough
The origins of the engagement ring….history or mystery? | Adventures through the loupe
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
History Of Diamond Rings - De Beers Advertisement
Top engagement ring designers: international edition | The Jewellery Editor
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
Case Study – Diamond's Demise – Principles of Microeconomics
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring | The Drum
